Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world’s largest supplier of athletic shoes and appare and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. In 2014 the brand alone was valued at $19 billion, making it the most valuable brand among sports businesses. As of 2017, the Nike brand is valued at $29.6 billion. Nike ranked No. 89 in the 2018 Fortune 500 list of the largest United States corporations by total revenue.
The company was founded on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike, the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding, Nike CR7, and subsidiaries including Brand Jordan, Hurley International and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) from 1995 to 2008, and previously owned Cole Haan and Umbro. In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of “Just Do It” and the Swoosh logo.
Adidas AG (German: stylized as ɑdidɑs since 1949) is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, TaylorMade golf company (including Ashworth), Runtastic, an Austrian fitness technology company and 8.33% of German football club Bayern Munich. Adidas’ revenue for 2016 was listed at €19.29 billion.
The company was started by Adolf Dassler in his mother’s house; he was joined by his elder brother Rudolf in 1924 under the name Dassler Brothers Shoe Factory. Dassler assisted in the development of spiked running shoes (spikes) for multiple athletic events. To enhance the quality of spiked athletic footwear, he transitioned from a previous model of heavy metal spikes to utilising canvas and rubber. Dassler persuaded U.S. sprinter Jesse Owens to use his handmade spikes at the 1936 Summer Olympics. In 1949, following a breakdown in the relationship between the brothers, Adolf created Adidas, and Rudolf established Puma, which became Adidas’ business rival.
Adidas’ logo is three stripes, which is used on the company’s clothing and shoe designs as a marketing aid. The branding, which Adidas bought in 1952 from Finnish sports company Karhu Sports, became so successful that Dassler described Adidas as “The three stripes company”.The brand name is uncapitalized and is stylized with a lower case “a”.
Jordan officially the Hashemite Kingdom of Jordan is an Arab country in Western Asia, on the East Bank of the Jordan River. Jordan is bordered by Saudi Arabia to the south, Iraq to the north-east, Syria to the north and Israel and Palestine (West Bank) to the west. The Dead Sea is located along its western borders and the country has a small coastline to the Red Sea in its extreme south-west, but is otherwise landlocked. Jordan is strategically located at the crossroads of Asia, Africa and Europe. The capital, Amman, is Jordan’s most populous city as well as the country’s economic, political and cultural centre.
What is now Jordan has been inhabited by humans since the Paleolithic period. Three stable kingdoms emerged there at the end of the Bronze Age: Ammon, Moab and Edom. Later rulers include the Nabataean Kingdom, the Roman Empire, and the Ottoman Empire. After the Great Arab Revolt against the Ottomans in 1916 during World War I, the Ottoman Empire was partitioned by Britain and France. The Emirate of Transjordan was established in 1921 by the Hashemite, then Emir, Abdullah I, and the emirate became a British protectorate. In 1946, Jordan became an independent state officially known as the Hashemite Kingdom of Transjordan, but was renamed in 1949 to the Hashemite Kingdom of Jordan after the country captured the West Bank during the 1948 Arab–Israeli War and annexed it until it was lost to Israel in 1967. Jordan renounced its claim to the territory in 1988, and became one of two Arab states to sign a peace treaty with Israel in 1994. Jordan is a founding member of the Arab League and the Organisation of Islamic Co-operation. The sovereign state is a constitutional monarchy, but the king holds wide executive and legislative powers.
Jordan is a relatively small, semi-arid, almost landlocked country with an area of 89,342 km2 (34,495 sq mi) and a population numbering 10 million, making it the 11th-most populous Arab country. Sunni Islam, practiced by around 95% of the population, is the dominant religion in Jordan and coexists with an indigenous Christian minority. Jordan has been repeatedly referred to as an “oasis of stability” in a turbulent region. It has been mostly unscathed by the violence that swept the region following the Arab Spring in 2010. From as early as 1948, Jordan has accepted refugees from multiple neighbouring countries in conflict. An estimated 2.1 million Palestinian and 1.4 million Syrian refugees are present in Jordan as of a 2015 census.The kingdom is also a refuge to thousands of Iraqi Christians fleeing persecution by ISIL. While Jordan continues to accept refugees, the recent large influx from Syria placed substantial strain on national resources and infrastructure.
Jordan is classified as a country of “high human development” with an “upper middle income” economy. The Jordanian economy, one of the smallest economies in the region, is attractive to foreign investors based upon a skilled workforce. The country is a major tourist destination, also attracting medical tourism due to its well developed health sector. Nonetheless, a lack of natural resources, large flow of refugees and regional turmoil have hampered economic growth.
Reebok is an English footwear and apparel company, subsidiary of German sportsgiant Adidas since 2005. Reebok produces and distributes fitness, running and CrossFit sportswear including clothing and footwear. It is the official footwear and apparel sponsor for Ultimate Fighting Championship (UFC), CrossFit, and Spartan Race. In 1958, Reebok was established as a companion company to J.W. Foster and Sons, founded in 1895 in Bolton, Lancashire, England. From 1958 until 1986, all Reebok apparel featured with the UK flag. The Union Jack is featured on Reebok’s “Classic” line of apparel.
The company’s global headquarters are located in Boston, Massachusetts, U.S. with regional offices in Amsterdam, Montreal, Hong Kong, and Mexico City.
In November 2016, Reebok announced they would be moving their headquarters from the Boston suburb of Canton to the innovation and design building in the seaport district of South Boston. The reasons for the move, according to the company, is to be located in an urban environment that is more desirable to millennial workers and to “clarify the roles” of United States offices. The move was completed in the fall of 2018.
Vans is an American manufacturer of skateboarding shoes and related apparel, based in Santa Ana, California and owned by VF Corporation. The company also sponsors surf, snowboarding, BMX, and motocross teams. Since 1996, the company has been the primary sponsor of the annual Vans Warped Tour traveling rock festival.
In 1944, Paul Van Dore dropped out of intermediate school in 8th Grade at age fourteen when he realized he didn’t like school. He had a strong passion for horses and found his way to the race track where he earned the nickname “Dutch the Clutch”, and for just one dollar he would give you the odds of the race. Paul’s mother, Rena, did not enjoy the idea of Paul being without a job and not in school, so she insisted he get a job at Randy’s, a one-time shoe manufacturer in the US. His job entailed sweeping the floors and making shoes. Paul eventually worked his way up the ladder and became the executive vice president at just 34 years old. Randy’s became one of the biggest shoe manufacturers in the US From Van Doren’s quick success in Massachusetts, he was ordered to turn around a failing Randy’s factory in Garden Grove, California that was losing close to a million dollars each month. Paul and his brother Jim moved their families and settled in Anaheim to help the factory. After just eight months of being in Garden Grove, the factory was functioning better than the one in Massachusetts. Three months after trying to have the Garden Grove factory, Paul decided he wanted to start his own shoe brand.
Converse is an American shoe company that primarily produces skating shoes and lifestyle brand footwear and apparel. Founded in 1908, it has been a subsidiary of Nike, Inc. since 2003. During World War II, the company shifted its manufacturing from the public, and instead made footwear for the military. It was one of the few producers of athletic shoes and for over a half century the company dominated the American court shoe market. From the 1970s, the company lost its dominant position after other companies presented their own styles.
Converse shoes are distinguished by a number of features, including the company’s star insignia, the All Star’s rubber sole, smooth rounded toe, and wrap-around strip.
Converse manufactures its products under the Cons, Chuck Taylor All-Star, John Varvatos, and Jack Purcell trade names. In addition to apparel and footwear, the company sells other items through retailers in over 160 countries and through approximately 75 company-owned retail stores across the United States, and employed 2,658 in the U.S. in 2015
7. Under Armour
Under Armour, Inc. is an American company that manufactures footwear, sports, and casual apparel. Under Armour’s global headquarters are located in Baltimore, Maryland with additional offices located in Amsterdam (European headquarters), Austin, Guangzhou, Hong Kong, Houston, Jakarta, London, Mexico City, Munich, New York City, Panama City (international headquarters), Paris, Pittsburgh, Portland, San Francisco, São Paulo, Santiago, Seoul, Shanghai (Greater Chinese headquarters), and Toronto.
Under Armour was founded on September 25, 1996 by Kevin Plank, a then 24-year-old former special teams captain of the University of Maryland football team. Plank initially began the business from his grandmother’s basement in Washington, D.C. He spent his time traveling up and down the East Coast with nothing but apparel in the trunk of his car. His first team sale came at the end of 1996 with a $17,000 sale. From his grandmother’s basement, Plank moved to Baltimore. After a few moves in the city he landed at his current headquarters in Tide Point.
Puma SE, branded as Puma, is a German multinational company that designs and manufactures athletic and casual footwear, apparel and accessories, which is headquartered in Herzogenaurach, Bavaria, Germany. PUMA is the third largest sportswear manufacturer in the world. The company was founded in 1948 by Rudolf Dassler. In 1924, Rudolf and his brother Adolf Dassler had jointly formed the company Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory). The relationship between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma. Both companies are currently based in Herzogenaurach, Germany.
Puma has been a public company since 1986, listed at the Frankfurt Stock Exchange. French luxury group Kering (formerly known as Pinault-Printemps-Redoute or PPR) holds 16%, Kering’s largest shareholder Artemis SA owns 29% of the share capital. Since 1 July 2013, the company has been led by former football professional Bjørn Gulden (CEO).
As of 2017, Puma SE employs more than 13,000 people worldwide and distributes its products in more than 120 countries.
Following the split from his brother, Rudolf Dassler originally registered the new-established company as Ruda, but later changed the name to Puma. Puma’s earliest logo consisted of a square and beast jumping through a D, which was registered, along with the company’s name, in 1948. Puma’s shoe and clothing designs feature the Puma logo and the distinctive “Formstrip” which was introduced in 1958.
9. New Balance
New Balance Athletics, Inc. (NB), best known as simply New Balance, is an American multinational corporation based in the Boston, Massachusetts area. The company was founded in 1906 as the “New Balance Arch Support Company” and is one of the world’s major sports footwear manufacturers.
New Balance maintains a manufacturing presence in the United States, as well as in the United Kingdom for the European market, where they produce some of their most popular models such as the 990 model—in contrast to its competitors, which often manufacture exclusively outside the USA and Europe. As a result, New Balance shoes tend to be more expensive than those of many other manufacturers. To offset this pricing difference, New Balance claims to differentiate their products with technical features, such as blended gel inserts, heel counters and a greater selection of sizes, particularly for very narrow or very wide widths. The company has made total profits of approximately $69 billion since 1992.
Skechers USA, Inc. is an American lifestyle and performance footwear company. Headquartered in Manhattan Beach, California, the brand was founded in 1992. Now the third largest athletic footwear brand in the United States,  Skechers earned more than $4.64 billion in revenues during the 2018 fiscal year. As of January 2018, the company employed approximately 11,800 people worldwide.